Posts Tagged ‘effectuation’

Effectuation Theory: How To Use It For Studying

The theory of effectuation was developed by Saras Sarasvathy, professor at the University of Virginia’s Darden School of Business, who traveled the country to interview 30 different entrepreneurs (and founders of successful companies. By “successful companies,” Sarasvathy defined them as being worth hundreds of millions of dollars. More from the Cal Newport blog: Instead of […]
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